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Finding Forever

Forever has a different meaning to every couple. Real life couples share their take on Forever, their dreams and what life and love means to them.

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Nature's Rarest Gift

Beautiful and rare, diamonds are one of nature's most precious treasures. Born deep in the earth many millions of years ago they have already been on an incredible natural journey. They have survived through molten lava and volcanic eruptions, extreme temperatures and harsh terrains, yet they still retain their unrivalled beauty.

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Beyond the 4Cs

At Forevermark, we go beyond the standard 4Cs, individually selecting diamonds against additional rigid criteria to ensure that only the most beautiful diamonds can become Forevermark. Scroll down to learn more.

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Beautiful, Rare and Responsibly Sourced

Every De Beers Forevermark inscribed diamond comes with a promise that it is beautiful, rare and responsibly sourced. This promise is symbolized by the unique inscription at its heart.

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Forevermark brings you the world's most carefully selected diamonds


Less than 1% of the world's natural diamonds can become Forevermark

Responsibly Sourced

Learn how Forevermark diamonds are Responsibly Sourced

Store Locator

Find an Authorised Forevermark Jeweller near you

Forevermark Circle of Trust© Diamond Bangles

When you set your heart on a Forevermark Circle of Trust Diamond Bangle, you surround yourself with some of the world’s most beautiful, rare and natural diamonds. Every Forevermark diamond in these bangles has a unique inscription number and an identification card making each bangle trustworthy and yours.

The Forevermark Traditional Setting Collection

Drawing inspiration from its South Indian heritage, the Traditional Setting Collection balances contemporary and classic; capturing the essence of today’s global Indian.

We go beyond cut, colour, clarity and carat to bring you diamonds that are rare and amongst the world’s most beautiful – responsibly sourced and expertly selected to bring you beauty the way it should be - timeless.

Stay social

Follow @Forevermark on Instagram to get inspired by more stories of Forever.

download our app

Download the FMX App, it's simple, fast, and easy to access all FOREVRRMARK Diamonds and jewellery as well as manage manufacturer or retailer account. Available on Google Play and App Store.

Time line


De Beers Consolidated Mines Limited is established on 12 March...


De Beers Exploration discovers Kimberlite in Northern Ontario...


Venetia mine opens in South Africa. It will become South Africa's largest diamond mine.


We welcome in the new millennium with the 203.04...


The Forevermark brand is launched.


Forevermark announces plans to bring into effect again the historic slogan, 'A Diamond is Forever'.


In June, Debmarine Namibia officially inaugurates the mv SS Nujoma..


Frances Gerety, a young copywriter at the N W Ayer advertising agency...


Our centenary year. We unveil the 273.85 carat Centenary Diamond.


De Beers joins with the newly independent Republic of Namibia to form Namdeb...


The Kimberley Process Certification Scheme is established to stem the flow of...


De Beers becomes a member of the Anglo American plc group.


In September , De Beers officially opens its newest mine, Gahcho Kue.

Apr 29, 2020
The woman that had an influence on Forever

The four-word sentiment that started out in 1947 as just a moment of inspiration is as iconic today as it was then. Marking its 70th anniversary, 'A Diamond Is Forever' is one of the most recognisable

Apr 29, 2020
The British royal coronation

promises from the sovereign to their people that are made to last a lifetime. Central to any coronation ceremony are the Crown Jewels.  Made with skill and craftsmanship

Apr 29, 2020
The power of 'A Diamond Is Forever'

Recently celebrating its 70th anniversary, the iconic 'A Diamond Is Forever' line was a moment of inspiration by copywriter Frances Gerety, and a moment that has truly inspired Forevermark.

Apr 29, 2020
Diamond as a symbol of Love

A gift of a diamond is not just one of exceptional beauty, it's also steeped with powerful meaning – meaning that has been shaped and evolved over hundreds of years, and been embraced by different cultures.